Japanese Title: ef – A Tale of Memories.
Related: ef: A Tale of Melodies (sequel)
Similar: Rumbling Hearts
Watched in: Japanese & English
Length: 12 episodes
Positives:
- Not as bad as it could be…I suppose?
Negatives:
- Actually pretentious
- Vomit-inducing character designs
- No one develops
- The dub is a special kind of awful
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I was meant to review Weathering With You, but as I missed my opportunity to watch it, that will have to wait. Instead, I felt like covering something trashy – an anime I had almost forgotten I had seen.
ef – A Tale of Memories comes from studio Shaft before they were a creator of good anime. You can see hints here of what Shaft would become, particularly in their artistic styling. Thankfully, they abandoned these stories and characters for something more fun.
This story follows six characters that eventually become three couples as they overcome their obstacles along the way. The first couple is the most vanilla of the three, between an aspiring manga artist (or is it hentai?) and an energetic girl with unorthodox interests. The second couple uses the childhood friend + love triangle cliché who eventually realises she’s in love with this photographer kid instead. The third and honestly main couple of Renji and Chihiro (you’ll recognise them by his douche hair and her abhorrent eye patch) face the issue of her constant memory loss. Think 50 First Dates with moe. They work on this by writing a novel together, something she can’t forget.
Barring the third with memory loss, there is nothing too unusual about these romances. Frankly, they are as shallow as can be. However, the studio tries to distract you with “fancy” camera work and visual motifs. I commend people for trying to do something different, but everything in Tale of Memories from the quick cuts to the avant-garde shot compositions feel like difference for the sake of being different. And when they run out of ideas, we have stretches of blandness – still shots, no animation, no style. These stand out badly by contrast. To see this style don’t correctly, one need look no further than Shaft’s own Bakemonogatari.
The dialogue is like the cinematography. It alternates between artsy nonsense for the sake of it and stock dialogue that comes with Microsoft Script Writer 2006. If I haven’t made it clear yet, ef – A Tale of Memories is pretentious garbage. These characters don’t develop. They don’t grow as people discovering true love for the first time. No, they spout nonsense and confess feelings in a mire of melodrama. At least it isn’t insulting.
If you don’t like the idea of 50 First Dates gone moe teen melodrama, humour subtracted, then stay far away from ef – A Tale of Memories. I am so glad Shaft moved onto better projects.
Art – Very Low
Some shots are interesting, others are boring, but the majority are nonsense for the sake of being different. Hate the character designs. That douche’s hair! They are one step away from Clannad and one should never stray that close to cancer. Obnoxious – that is how best to describe the art overall.
Sound – Low
If you want to watch ef – A Tale of Memories, do not go with the dub. The problems range far and wide, though the worst has to be the use of honorifics. They use them, yet don’t speak like the Japanese is any other way, which makes it come across as a weeaboo fan dub. The script sounds better the less you understand the characters.
Story – Low
Three teen couples deal with circumstances that stand in the way of love. The ideas aren’t bad. A less pretentious script and presentation was needed if these couples had any chance at success, however.
Overall Quality – Low
Recommendation: Skip it. It isn’t as bad as Kanon’s romances. Still doesn’t make ef – A Tale of Memories worth a minute of your time.
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Awards: (hover over each award to see descriptions; click award for more recipients)
Positive: None
Negative:
I had no idea about this anime, but that’s a bummer how it wasn’t great. I can’t stand when anime tries to be way artsier than what it really is.
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This is a series that was a hit at the time but no one remembers anymore.
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Gotcha. It’s probably why I haven’t heard people talk about it as much.
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Yeah I realised that Shaft was making stuff like this and Tsukuyomi Moon Phase before their actually good works. Glad they moved on from that.
I initially thought this was one of those Key visual novels. Then I realised it was lacking the giant squid eyes. It’s also not as bad as those (your shoutout to Kanon was apt).
Also, is Weathering with You out of theatres in your region already? That’s a shame. I thought they’d bring it back for the dub at least. Well it’ll probably hit Netflix after a while, so there’s that.
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I too thought it was Key Visual until I saw actual style to the cinematography.
(Still waiting on Weathering – should have gone to the cinema first week)
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God, this series made me furious when I first watched it, the conflicts felt so forced it baffles my mind how people say it’s a “realistic” romance while keeping a straight face.
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I notice this a lot among fans of bad anime romance, where they call it “realistic” yet it has no realism whatsoever.
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great review i like it
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I’m really glad you took the time to review this one. Thanks 🙂 I’m sorry you didn’t find it more enjoyable
This is actually my favorite anime. I watch it every year. Often I watch the accompanying “ef – a tale of melodies” as well. I really like the art style. There are definitely scenes that reveal how low the budget was on this work, but Shaft really made the most out of what they had while developing a style they would continue to refine in later years.
There was one point I disagreed with you on, though. Kei does not fall in Love with Kyosuke (the photographer kid) in the end. Rather, she moves on from her obsession/unrequited Love and learns (with the photographer kid’s help) to Love herself. Then again, that could just be my own interpretation.
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